A Visual Masterpiece showcasing Alain Ducasse’s old style chocolate factory

LE CHOCOLAT – Alain Ducasse from Simon Pénochet on Vimeo .

Built from an old Renault Garage in the center of Paris, near Place de la Bastille, Alain Ducasse’s new chocolate factory was created with the willingness to get back to the roots of chocolate making : a careful, slow and patient work, craftsmanship and machines being as one. This short film gives us a vision of chocolate like we never see it, rough and sensual at the same time.
Director : Simon Pénochet
Director of photography : Yann Tribolle
Producer : Pierre Baussaron
Production company : Blast production
Music: Flairs / Third side record